SMS Marketing Overview
SMS marketing is a new area of marketing that is starting to gain a lot of traction. Rather than just relying on email marketing or social media algorithms to get your content directly in front of your patrons, SMS is a great way to start sending reminders of upcoming performances directly to their phones.
Because this is such a new area of marketing, I would encourage you to test out one idea, (like I mentioned above with performance reminders) with maybe one text as week to patrons. You could also consider sending a survey to those who would be interested in SMS marketing to see what type of reminders they would be open and interested in receiving. From there, consider segmenting lists so that youโre sending content that is more tailored to those individuals, as to not turn people off from this very direct form of marketing.
Analytics to Track with SMS Marketing
Open Rate
Click Through Rate
Unsubscribe Rate (I mention this here more than email, because this is such a new area, you want to see if people are quickly unsubscribing and turned off from this area for your specific organization or not)
