Facebook

May 19

Publish 3 posts a week to your feed:

2 posts that break down your larger piece of content that you’re sharing for the week into smaller bite size ideas (for example, if you’re sharing about an upcoming performance, maybe one post will talk about the composer and the second post will talk more about the concepts behind what is being performed)
1 video content that is either your podcast or a previously recorded performance

If you are able to share your Live performances that you also showcase on YouTube to Facebook as well, I would encourage you to do so! These will live as videos on Facebook as well, and while YouTube will have longer SEO traction, the engagement and visibility from being live on Facebook is just too good to pass up.

Tip: Your Facebook posts and Instagram feed posts can be the same 2 pieces of content. Just make sure to format it for Facebook specifically, tag anyone on the Facebook platform if necessary, and remember not to use hashtags.

Socialization

The main area where socialization happens on Facebook is unfortunately not on business pages, but rather inside groups. However, there are some groups where they will allow you to join as a 'page'. You may want to start looking into more groups on Facebook that are local that you can either join from your personal profile or join as your page, so when relevant conversation comes up, you can promote the content from the CityMusic Facebook page and promote the organization.

You may also consider creating a Facebook Group for CityMusic something along the lines of ‘The Aftershow’ where you could possibly host more of a Q&A opportunity with the composer, musicians, or staff within CityMusic to host a discussion. Groups tend to get more visibility on Facebook, so any way that you can engage your audience more directly is a plus.

Platform to use to schedule Facebook content

Creator Studio (allows you to schedule any Facebook posts ahead of time)

Analytics to Track on Facebook