Facebook - 6,375 followers / 6,464 likes
Handle: facebook.com/citymusiccleveland
How Platform is Used to Reach Audiences
By posting a mix of CityMusic-related news and interesting articles about music and culture, the page has positioned itself as a thought leader—a destination for interesting content—and grown its follower base.
Kinds of Content Posted
Written articles
CityMusic-related reviews or previews; Northeast Ohio-related culture news; national or international classical music news; articles related to dance, art or other forms of music
Photos
CityMusic-related photos of musicians during performances or rehearsal
Videos
CityMusic-related interviews of musicians; sneak previews of rehearsals; performance videos; videos produced by news organizations or other cultural websites
Effective Content Types
Content with the element of surprise—an intriguing or unusual fact
Stories with a positive message
Nostalgia-related pieces about cultural touchstones people might like
Good news about CityMusic Cleveland or other local organizations/people
Videos, especially if they are performance-related videos
CityMusic-related photos or videos
The Future
In 2020 and beyond, CityMusic Cleveland is working to refine its online concert streaming and its video campaigns, as well as continuing to use Facebook to do community outreach in places where we have concerts, as well as surrounding cities.
