Sample Social Media Work

Below, here's a sample of what social media work for a given concert cycle might look like. This is work completed for the second concert of Season 14.

Facebook

  • Created events for each individual concert and then one separate event with information with all five concerts

  • Implemented 12 videos—interviews with Chabrelle Williams, Stefan Willich and Miho Hashizume, as well as footage of the small chamber orchestra practicing—to use as promotion

  • Prepped and edited all 12 of those videos using iMusic, and made adjustments where requested to ensure the videos looked more professional

  • Used occasional Facebook advertising to augment promotion of events

  • Posted links to each CityMusic concert in the appropriate Facebook community page (e.g., Collinwood, Willoughby, Parma, Parma Heights, Slavic Village, Shaker Heights)

  • Reached out to each venue that is on Facebook via Messenger and asked them to promote the CityMusic events on their own page

  • Prioritized neighborhood-specific outreach (i.e. Parma and Collinwood), to try to increase audiences for those concerts

  • Responded and liked comments on the CityMusic social media in a positive manner

  • Put together "audience groups" in the Facebook backend that targeted the zip codes in and around each concert location

  • Using these audience groups, tested posting each event and targeting just this audience

  • Actively looked at who liked/interacted with CityMusic posts and went through and invited people to "like" the page who didn't already

  • Posted links to CityMusic press on the CityMusic Facebook main page and in individual events as well

    • Posting links to individual events often gives people a notification on Facebook, which will keep the concerts at the forefront of people's minds.


Miscellaneous

  • Created a holiday video using footage of the orchestra performing "Silent Night" with Chabrelle Williams

  • Added the donation link to the "About Us" page + promoted both Amazon Smile and #GivingTuesday

  • Promoted both Giving Tuesday and Amazon Smile by creating graphics that could then be shared

Twitter

  • Posted on a regular basis, a mix of original tweets and retweets from other accounts

  • Repurposed some of the Facebook videos for promotion

  • Posted CityMusic-specific photos from rehearsal and performances to add color

  • Retweeted press links previewing the concerts

  • Tweeted at multiple press-related accounts or journalists with a link to the Series 2 concerts, to make sure they saw it

  • Consistently retweeted a local alt-weekly link to a local roundup concerts compiled by an organization that's been a friend to CityMusic

  • Interacted with a local arts and culture publication, Canvas, and retweeted their links to cultural goings-on in the area

  • Retweeted select things from the CityMusic account on Eugenia's account

  • Responded and liked comments in a positive manner

  • Tagged various venues/organizations on Twitter where CityMusic had concerts (e.g., Cuyahoga Public Library, Praxis Fiber Workshop) to alert them of content

  • Promoted both Giving Tuesday and Amazon Smile by creating graphics that could then be shared

  • Repurposed several inspirational graphics that were made for Instagram and posted them to Twitter 

  • Followed select Twitter accounts that align with CityMusic space (e.g., music) or fans

  • Looked at the followers/followees of music-related Twitter accounts, and actively followed other accounts who would be of interest to CityMusic's readership

Instagram

  • Posted on a regular basis

  • Repurposed some of the Facebook videos for promotion

  • Reposted inspirational photos and videos posted by other users

  • Created several inspirational graphics with famous music-related quotes

  • Promoted both Giving Tuesday and Amazon Smile by creating graphics that could then be shared

  • Posted CityMusic-specific photos from rehearsal and performances to add color—photos of the musicians that I then regrammed, the program and other fun things

  • Used Instagram stories to post some photos from the Collinwood rehearsal

  • Actively looked at the followers list of music-related accounts and followed users that made sense.

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Challenges & Takeaways