Sample Social Media Work
Below, here's a sample of what social media work for a given concert cycle might look like. This is work completed for the second concert of Season 14.
Created events for each individual concert and then one separate event with information with all five concerts
Implemented 12 videos—interviews with Chabrelle Williams, Stefan Willich and Miho Hashizume, as well as footage of the small chamber orchestra practicing—to use as promotion
Prepped and edited all 12 of those videos using iMusic, and made adjustments where requested to ensure the videos looked more professional
Used occasional Facebook advertising to augment promotion of events
Posted links to each CityMusic concert in the appropriate Facebook community page (e.g., Collinwood, Willoughby, Parma, Parma Heights, Slavic Village, Shaker Heights)
Reached out to each venue that is on Facebook via Messenger and asked them to promote the CityMusic events on their own page
Prioritized neighborhood-specific outreach (i.e. Parma and Collinwood), to try to increase audiences for those concerts
Responded and liked comments on the CityMusic social media in a positive manner
Put together "audience groups" in the Facebook backend that targeted the zip codes in and around each concert location
Using these audience groups, tested posting each event and targeting just this audience
Actively looked at who liked/interacted with CityMusic posts and went through and invited people to "like" the page who didn't already
Posted links to CityMusic press on the CityMusic Facebook main page and in individual events as well
Posting links to individual events often gives people a notification on Facebook, which will keep the concerts at the forefront of people's minds.
Miscellaneous
Created a holiday video using footage of the orchestra performing "Silent Night" with Chabrelle Williams
Added the donation link to the "About Us" page + promoted both Amazon Smile and #GivingTuesday
Promoted both Giving Tuesday and Amazon Smile by creating graphics that could then be shared
Posted on a regular basis, a mix of original tweets and retweets from other accounts
Repurposed some of the Facebook videos for promotion
Posted CityMusic-specific photos from rehearsal and performances to add color
Retweeted press links previewing the concerts
Tweeted at multiple press-related accounts or journalists with a link to the Series 2 concerts, to make sure they saw it
Consistently retweeted a local alt-weekly link to a local roundup concerts compiled by an organization that's been a friend to CityMusic
Interacted with a local arts and culture publication, Canvas, and retweeted their links to cultural goings-on in the area
Retweeted select things from the CityMusic account on Eugenia's account
Responded and liked comments in a positive manner
Tagged various venues/organizations on Twitter where CityMusic had concerts (e.g., Cuyahoga Public Library, Praxis Fiber Workshop) to alert them of content
Promoted both Giving Tuesday and Amazon Smile by creating graphics that could then be shared
Repurposed several inspirational graphics that were made for Instagram and posted them to Twitter
Followed select Twitter accounts that align with CityMusic space (e.g., music) or fans
Looked at the followers/followees of music-related Twitter accounts, and actively followed other accounts who would be of interest to CityMusic's readership
Posted on a regular basis
Repurposed some of the Facebook videos for promotion
Reposted inspirational photos and videos posted by other users
Created several inspirational graphics with famous music-related quotes
Promoted both Giving Tuesday and Amazon Smile by creating graphics that could then be shared
Posted CityMusic-specific photos from rehearsal and performances to add color—photos of the musicians that I then regrammed, the program and other fun things
Used Instagram stories to post some photos from the Collinwood rehearsal
Actively looked at the followers list of music-related accounts and followed users that made sense.