Content Creation Schedule

The following digital marketing content creation process includes Facebook, Instagram, YouTube, and Email/SMS marketing. This is not to say that you cannot test out other strategies on platforms such as Twitter, Pinterest, LinkedIn, or TikTok, but I would recommend getting comfortable with these areas first before diving into the others.

CityMusic should approach a “One to A Dozen” process when thinking about content to share and promote on social media and via email/SMS marketing. This idea is taking one larger piece of content, such as a podcast, video recording, or upcoming performance, and breaking each element down into over a dozen smaller digestible pieces that your audience can consume quickly in whatever medium they’re choosing to interact with you. Here’s how this breaks down:

One main piece of content to focus on throughout the week:

• During the performance season

  • Promoting an upcoming event 

  • Resharing content to gain more digital viewership if no upcoming events are happening just yet

• During the off-season

  • Sharing previous season content

  • Sharing previews of what is to come with the new season

The One to A Dozen Idea Focus

Pick 1 idea for the week, and surround all your content around that idea. If you are promoting an upcoming event, consider doing a podcast episode that talks about that event to share and break up your content from. If you are resharing old content to gain more digital viewership, use existing recording material as your main piece of content.

How the Weekly Content is Created & Scheduled

Content Creation Days: Pick 1-2 days out of the week to sit down and work on content, gather content for the upcoming week, and schedule any content that can go out ahead of time

Example of How the Weekly Content is Scheduled

• Sunday - YouTube Podcast

• Monday - IG Post, IG Story, & Facebook Post

• Tuesday - IGTV, IG Story, & Email/SMS

• Wednesday - IG Reel, IG Story, Facebook Post (sharing YouTube Podcast)

• Thursday - IG Post, IG Story

• Friday - IG Story, Facebook Post

What can be scheduled to platforms ahead of time

• YouTube Podcasts

• Emails

• SMS Texas

• IG Posts

• IGTV

• Facebook Posts

• IG Stories (saved to drafts)

What needs to be done in real-time

• IG Stories (publishing to the platform)

• IG Reels

• Socialization on platforms

General Socialization Schedule

• Leave 5-10 comments on people accounts that follow you on IG (Stories, Posts or IGTV)

• Leave 5-10 comments on other people that could be patrons, but you don't follow them yet (if they engage, follow them) on IG  (Stories, Posts or IGTV)

• Share your Facebook content to any local groups that allow you to do so, or respond to any questions that you could promote the practice on in local groups

• Respond to all comments or direct messages you get on your accounts